• 3 Rooms | Sony Playstation 3 Launch

  • Sold

  • Where: Shoreditch, London.

    What: PlayStation wanted to create a semi-permanent venue, scheduled to be open for one year, that would house the experiential launch of PS3.

    What Susie did: Completely re-designed a disused, three-storey building to create a playful interior, including a bar, cinema and roof terrace, in which consumers and press could play with and experience Sony’s gaming console. Due to success of the venue, the project was kept open twice as long as originally planned.

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