Where: Downtown, Los Angeles.

What: Attended by the leading media from all over Europe and the States, Sony Europe creates and constructs an ‘environment’ to act as a platform to launch new titles and consoles.

What Susie did: Collaborated with the production designer, working on key trends that informed the look and feel of the environment (as well as future PlayStation events), to create a space where press and guests could meet, be interviewed and play. Selected and commissioned the furniture and bespoke-build elements to be shipped from the UK and sourced, hired and/or purchased additional bespoke items from US suppliers.